The West Kentucky BBQ Belt is a tourism campaign that embodies 12 counties and 13 BBQ joints.

Dotted along backroads and rolling hills that snake throughout Western Kentucky is a little-known culinary passage known as the BBQ Belt, where dozens of blink-and-you-might-miss 'em gems of the meat and molasses variety hide in plain sight. BBQ joints, locally owned by families and friends that have been perfecting and protecting their craft and recipes for generations.

The Scope:

Branding

Illustrations

Merchandise

Park Street flag

Other Brands

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Package Design

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Phoenix Suns

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Merchandise Design

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